D
Dial-a-bed
Verified Business
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Rated in:
Scores reflect the Overall AI Score for each category
Scores reflect the Overall AI Score for each category
Based on recent customer reviews, Dial-a-bed shows a deeply polarised customer experience. In-store sales staff and named consultants frequently earn high praise for product knowledge and warmth, while delivery scheduling, product durability complaints, and warranty handling generate persistent frustration. Customers report missed delivery windows, conflicting communications between branches and warehouses, and prolonged warranty disputes with suppliers like Sealy, Forty Winks and King Koil.
TrustIndex
5.4
Ranking
#4
in Furniture & Home
NPS Score
15
Recommended: Likely
Jul '25 - Jun '26
Based on recent customer reviews, Dial-a-bed shows a polarised customer experience. In-store sales consultants frequently earn high praise for product knowledge and warmth, yet post-purchase journeys often unravel through delivery failures, warranty disputes and weak complaint handling. Named staff members like Linda, Thabiso, Emanuel and Rashid Khan stand out positively, while logistics coordination, refund timelines and mattress durability draw repeated, detailed criticism from customers across multiple branches and the online channel.
Dial-a-bed's biggest strength, according to Hellopeter's AI analysis, is Customer Service & Support. In-store sales consultants are repeatedly named and praised for warmth, product knowledge and willingness to go the extra mile. Senior managers occasionally rescue escalated cases. However, call centre, WhatsApp bot and branch manager interactions frequently disappoint, dragging the overall service experience down.
Used this business recently? Share your experience to help others decide.
Used this business recently? Share your experience to help others decide.
Share Your Experience1 reviews | Active since Jan 2020
Bought a bed base from dial a bed New Market Alberton on 15th May. i told the salesperson i work till 5 took time off for delivery at 16:00. He agreed. At 17h40 driver called and informed me his on his way from centurion. It's getting dark and had to reschedule After 10+ calls and rude treatment from the call centre they agreed to Saturday 23 may. Driver called at 14:00 saying he have flat tire. then switch his phone off and never showed. Alberton branch gave zero help. Today 25 May beds still not delivered. Staff lie, driver don't show and customer service doesn't care. Don't buy from dial a bed if you value your time and money
1 reviews | Active since Jan 2020
Bought a bed base from dial a bed New Market Alberton on 15th May. i told the salesperson i work till 5 took time off for delivery at 16:00. He agreed. At 17h40 driver called and informed me his on his way from centurion. It's getting dark and had to reschedule After 10+ calls and rude treatment from the call centre they agreed to Saturday 23 may. Driver called at 14:00 saying he have flat tire. then switch his phone off and never showed. Alberton branch gave zero help. Today 25 May beds still not delivered. Staff lie, driver don't show and customer service doesn't care. Don't buy from dial a bed if you value your time and money
1 reviews | Active since Jan 2020
I purchased 2 sets of the Forty Winks Activ Flex Motion beds with the Liyah Winged headboard. The cost of both sets were close to R100 000. Upon receipt of the headboard we found that the headboard did not base did not fit correctly against the headboard and there is a huge gap between the two. I called and was told to come in to discuss the matter. I went in twice to explain my situation. Note that the bed and base was sold under advi*****t of the manager and floor staff. When I went in for the second time I was then told to send pictures so that the matter could be escalated to the supplier. I sent the pictures(proof available) and was told to come in. I then went in again and was told that the supplier would visit my premises to view the bed. This never happened. I did all of this and five months later I am told by the store manager that the supplier indicates that there is nothing that can be done. I was told I would be given a pillow to fit into the huge gap between the Headboard and base. I did not pay a huge amount of money to receive substandard quality items. It is almost impossible to sit against the Headboard as there is a huge gap between the two. At night we have to fill the gap with small pillow or else our main pillows fall into the gap. I am hugely disappointed at the service received from the store for a problem that is clearly theirs. I am requesting an escalation of the matter and a refund.
1 reviews | Active since Jan 2020
I purchased 2 sets of the Forty Winks Activ Flex Motion beds with the Liyah Winged headboard. The cost of both sets were close to R100 000. Upon receipt of the headboard we found that the headboard did not base did not fit correctly against the headboard and there is a huge gap between the two. I called and was told to come in to discuss the matter. I went in twice to explain my situation. Note that the bed and base was sold under advi*****t of the manager and floor staff. When I went in for the second time I was then told to send pictures so that the matter could be escalated to the supplier. I sent the pictures(proof available) and was told to come in. I then went in again and was told that the supplier would visit my premises to view the bed. This never happened. I did all of this and five months later I am told by the store manager that the supplier indicates that there is nothing that can be done. I was told I would be given a pillow to fit into the huge gap between the Headboard and base. I did not pay a huge amount of money to receive substandard quality items. It is almost impossible to sit against the Headboard as there is a huge gap between the two. At night we have to fill the gap with small pillow or else our main pillows fall into the gap. I am hugely disappointed at the service received from the store for a problem that is clearly theirs. I am requesting an escalation of the matter and a refund.
1 reviews | Active since Jan 2020
Excellent customer service by Mr Theolin Moodley . I made a mistake with my order while choosing the required matching sizes . Once I realized my mistake I send a mail to Theolin by just replying my order confirmation. Everything was resolved in a matter of minutes, fast and efficient. Thank you Theo . You made my day !
1 reviews | Active since Jan 2020
Excellent customer service by Mr Theolin Moodley . I made a mistake with my order while choosing the required matching sizes . Once I realized my mistake I send a mail to Theolin by just replying my order confirmation. Everything was resolved in a matter of minutes, fast and efficient. Thank you Theo . You made my day !
1 reviews | Active since Jan 2020
Extremely disappointed with Dial•a•Bed Hillcrest. We were recommended a Forty Winks bed and spent over R18 000, only to find that the bed caused severe lower back and shoulder pain. I had restless nights tossing and turning from discomfort. After reporting the issue, we made use of the so-called “100 Night Sleep Guarantee” less than a week later. Instead of helping us properly, the salesperson once again convinced us to take another Forty Winks bed, which required us to pay in even more money. Over R26 000 later, I now wake up in tears every morning from the pain. We have tried everything — adding extra foam toppers, adjusting the setup, and repeatedly going back to the store for help. Every time we go to Dial•a•Bed Hillcrest, our salesperson is apparently “on leave” and nobody assists us. I am a salon owner and work on my feet all day, so sleep and proper support are extremely important for my body. Honestly, my previous R5 000 bed was far better than this one. It has only been 5 months and I genuinely cannot take another sleepless, painful night. In my experience, the “100 Night Sleep Guarantee” feels completely misleading. I would strongly advise others to do thorough research before being persuaded into purchasing a Forty Winks bed.
1 reviews | Active since Jan 2020
Extremely disappointed with Dial•a•Bed Hillcrest. We were recommended a Forty Winks bed and spent over R18 000, only to find that the bed caused severe lower back and shoulder pain. I had restless nights tossing and turning from discomfort. After reporting the issue, we made use of the so-called “100 Night Sleep Guarantee” less than a week later. Instead of helping us properly, the salesperson once again convinced us to take another Forty Winks bed, which required us to pay in even more money. Over R26 000 later, I now wake up in tears every morning from the pain. We have tried everything — adding extra foam toppers, adjusting the setup, and repeatedly going back to the store for help. Every time we go to Dial•a•Bed Hillcrest, our salesperson is apparently “on leave” and nobody assists us. I am a salon owner and work on my feet all day, so sleep and proper support are extremely important for my body. Honestly, my previous R5 000 bed was far better than this one. It has only been 5 months and I genuinely cannot take another sleepless, painful night. In my experience, the “100 Night Sleep Guarantee” feels completely misleading. I would strongly advise others to do thorough research before being persuaded into purchasing a Forty Winks bed.
1 reviews | Active since Jan 2020
I am updating my previous review regarding my recent order issue. Following my complaint, I must commend Dial-a-Bed’s team for their rapid response, they got back to me within two hours or less, and the item was successfully delivered to my door the very same day. They explained that the delay was due to severe weather conditions, specifically the recent rains and floods, which is entirely understandable. However, as a matter of good business practice and consumer transparency, I would have greatly appreciated it if this had been communicated to me earlier, rather than leaving me in the dark until I escalated the matter. That being said, I sincerely appreciate the team reaching out so quickly to rectify the situation once the issue was raised. Thank you for the swift turnaround.
1 reviews | Active since Jan 2020
I am updating my previous review regarding my recent order issue. Following my complaint, I must commend Dial-a-Bed’s team for their rapid response, they got back to me within two hours or less, and the item was successfully delivered to my door the very same day. They explained that the delay was due to severe weather conditions, specifically the recent rains and floods, which is entirely understandable. However, as a matter of good business practice and consumer transparency, I would have greatly appreciated it if this had been communicated to me earlier, rather than leaving me in the dark until I escalated the matter. That being said, I sincerely appreciate the team reaching out so quickly to rectify the situation once the issue was raised. Thank you for the swift turnaround.
1 reviews | Active since Jan 2020
Outstanding service from the team at Dial a Bed Centurion Mall! A special thank you to Johannes, the manager, and the entire team for going above and beyond to assist me. From the moment I walked in, everyone worked together and truly pitched in to make sure my bed sale was handled smoothly and professionally. What impressed me the most was the effort made to arrange delivery for the very next day — something I really appreciated. Excellent customer service, great teamwork, and a willingness to help made the entire experience stress-free and memorable. Thank you again for the exceptional service. Highly recommended!
1 reviews | Active since Jan 2020
Outstanding service from the team at Dial a Bed Centurion Mall! A special thank you to Johannes, the manager, and the entire team for going above and beyond to assist me. From the moment I walked in, everyone worked together and truly pitched in to make sure my bed sale was handled smoothly and professionally. What impressed me the most was the effort made to arrange delivery for the very next day — something I really appreciated. Excellent customer service, great teamwork, and a willingness to help made the entire experience stress-free and memorable. Thank you again for the exceptional service. Highly recommended!
1 reviews | Active since Jan 2020
I placed an order on April 24, 2026, and received confirmation on April 25 order number #2000228420. At the time of purchase, I was provided with a clear delivery window of 5 to 10 working days. Based on those terms, the latest I should have received my order was May 11. On May 6, noticing that there is no functional online tracking system for orders, I proactively reached out via email to request a status update. I was told the order was "pending delivery." Today is May 13, 2026, and I have received zero further feedback, no delivery arrival, and no explanation for the delay. As a person working in sales I value clear communication and the fulfillment of orders, Dial-a-Bed has failed on both counts. I placed my trust in this brand to manage a purchase efficiently, but the experience has been far from ideal and this is the longest I've waited for any online purchase.
1 reviews | Active since Jan 2020
I placed an order on April 24, 2026, and received confirmation on April 25 order number #2000228420. At the time of purchase, I was provided with a clear delivery window of 5 to 10 working days. Based on those terms, the latest I should have received my order was May 11. On May 6, noticing that there is no functional online tracking system for orders, I proactively reached out via email to request a status update. I was told the order was "pending delivery." Today is May 13, 2026, and I have received zero further feedback, no delivery arrival, and no explanation for the delay. As a person working in sales I value clear communication and the fulfillment of orders, Dial-a-Bed has failed on both counts. I placed my trust in this brand to manage a purchase efficiently, but the experience has been far from ideal and this is the longest I've waited for any online purchase.
1 reviews | Active since Jan 2020
The team was able to accommodate my request to update both numbers so I can be reachable. I was worried when I didn't receive my delivery on Friday. However I was able to receive it after the team got back to me and confirmed delivery for Saturday. I really appreciate it and what a comfortable bed set! Quality of high standards
1 reviews | Active since Jan 2020
The team was able to accommodate my request to update both numbers so I can be reachable. I was worried when I didn't receive my delivery on Friday. However I was able to receive it after the team got back to me and confirmed delivery for Saturday. I really appreciate it and what a comfortable bed set! Quality of high standards
The most common complaint about Dial-a-bed, based on Hellopeter's AI analysis of recent customer reviews, is Product Quality & Value. Customers report mattresses sagging, squeaking or developing knocking noises within months of purchase, particularly Forty Winks, Sealy and King Koil ranges. Many feel the quality does not match the premium pricing, and replacement units sometimes arrive in worse condition than the originals.
Dial-a-bed scores 2.2 out of 5 on Hellopeter's AI analysis of service quality in Furniture & Home, compared to the Furniture & Home industry average of 1.4. Their strongest theme is Customer Service (3); their weakest is Returns & Warranty (1.8). The top AI-rated Furniture & Home business on Hellopeter is Cielo (3). How is the AI Score calculated? →
Dial-a-bed has a TrustIndex of 5.4 out of 10 on Hellopeter, based on 112 reviews in the last 12 months. Hellopeter has tracked Dial-a-bed across 810 total reviews. How is the TrustIndex calculated? →