AS
American Swiss
Claimed Business
AS
Rated in:
Scores reflect the Overall AI Score for each category
Scores reflect the Overall AI Score for each category
Based on recent customer reviews, American Swiss is struggling with serious quality and service complaints across most branches. Customers describe rings losing diamonds within weeks, gold and silver items discolouring rapidly, and staff who are rude, dismissive or unprofessional. Refund and repair processes are slow and adversarial, while a small handful of branches and named consultants receive genuine praise for warmth and helpfulness.
TrustIndex
2.2
Jul '25 - Jun '26
Based on recent customer reviews, American Swiss is struggling with serious quality and service complaints across most branches. Customers describe rings losing diamonds within weeks, gold and silver items discolouring rapidly, and staff who are rude, dismissive or unprofessional. Refund and repair processes are slow and adversarial, while a small handful of branches and named consultants receive genuine praise for warmth and helpfulness.
The most common complaint about American Swiss, based on Hellopeter's AI analysis of recent customer reviews, is Product Quality & Value. Customers report diamonds and stones falling out within weeks, gold turning bronze or black, silver staining skin, and watches failing rapidly. Quality concerns extend to wedding rings, chains, bracelets and Tempo watches across many branches, with allegations of misrepresented gold and silver content. Product Quality & Value (1.0).
Used this business recently? Share your experience to help others decide.
Used this business recently? Share your experience to help others decide.
Share Your Experience1 reviews | Active since Jan 2020
I TOOK MY WATCH FOR REPAIR LAST YEAR 2025, IT WAS DECEMBER TIME AND THEY SAID I SHOULD WAIT FOR JANUARY AS THE COMPANY (TEMPO) IS CLOSING AND BRING THE WATCH JANUARY 2026, AFTER THE 15TH. OK, I BROUGHT THE WATCH TO AMERICAN SWISS IN LADYSMITH ON TH 20TH OF JANUARY 2026. UNTIL TODAY IT HAS NOT BEEN RETURNED. EVERY TIME I GO TO THE SHOP THEY HAVE STORIES. 3 WEEKS BACK I WENT BY AND THEY SHOWED ME ON THEIR SYSTEM 'EXPECTED' UNTIL TODAY I HAVE NO COMMUNIQUE FROM THEM.SO, TODAY I WENT BY AND ASKED FOR MY MONEY SINCE THEY DONT HAVE MY WATCH, THEY SAID THE MANAGER IS IN THE MEETING.
1 reviews | Active since Jan 2020
I TOOK MY WATCH FOR REPAIR LAST YEAR 2025, IT WAS DECEMBER TIME AND THEY SAID I SHOULD WAIT FOR JANUARY AS THE COMPANY (TEMPO) IS CLOSING AND BRING THE WATCH JANUARY 2026, AFTER THE 15TH. OK, I BROUGHT THE WATCH TO AMERICAN SWISS IN LADYSMITH ON TH 20TH OF JANUARY 2026. UNTIL TODAY IT HAS NOT BEEN RETURNED. EVERY TIME I GO TO THE SHOP THEY HAVE STORIES. 3 WEEKS BACK I WENT BY AND THEY SHOWED ME ON THEIR SYSTEM 'EXPECTED' UNTIL TODAY I HAVE NO COMMUNIQUE FROM THEM.SO, TODAY I WENT BY AND ASKED FOR MY MONEY SINCE THEY DONT HAVE MY WATCH, THEY SAID THE MANAGER IS IN THE MEETING.
1 reviews | Active since Jan 2020
I am extremely disappointed by the treatment I received at American Swiss at Zevenwacht Mall. I visited the store intending to purchase a watch, necklace, and ring. While trying on rings, it turned out that some of the more expensive rings fitted my fingers perfectly. Instead of assisting me professionally, the consultant made an inappropriate and insulting comment saying, *“If you can’t afford it cash, you can always open an account.”* What made the situation even worse is that I already have an account — but I specifically intended to pay for everything in cash. I felt judged and discriminated against based on assumptions that should never be made about a customer. Shopping for jewellery should feel exciting and welcoming, not uncomfortable and humiliating. Because of the consultant’s attitude, I only purchased the ring that I really liked and decided not to continue with the watch and necklace purchase. Customer service should never involve profiling or making assumptions about someone’s financial situation. I truly hope management addresses this kind of behaviour so that other customers do not have to experience the same treatment.
1 reviews | Active since Jan 2020
I am extremely disappointed by the treatment I received at American Swiss at Zevenwacht Mall. I visited the store intending to purchase a watch, necklace, and ring. While trying on rings, it turned out that some of the more expensive rings fitted my fingers perfectly. Instead of assisting me professionally, the consultant made an inappropriate and insulting comment saying, *“If you can’t afford it cash, you can always open an account.”* What made the situation even worse is that I already have an account — but I specifically intended to pay for everything in cash. I felt judged and discriminated against based on assumptions that should never be made about a customer. Shopping for jewellery should feel exciting and welcoming, not uncomfortable and humiliating. Because of the consultant’s attitude, I only purchased the ring that I really liked and decided not to continue with the watch and necklace purchase. Customer service should never involve profiling or making assumptions about someone’s financial situation. I truly hope management addresses this kind of behaviour so that other customers do not have to experience the same treatment.
1 reviews | Active since Jan 2020
i notice there are quite a number of negative reviews and experiences on buying diamond rings from this retailer. I am yet another, stones fell out, assessed by store as poor manufacturing, poor service. I have a whole negetive story to tell about this store. I hope to get my money back, because i really do not want another poor manufactured diamond ring from this store.
1 reviews | Active since Jan 2020
i notice there are quite a number of negative reviews and experiences on buying diamond rings from this retailer. I am yet another, stones fell out, assessed by store as poor manufacturing, poor service. I have a whole negetive story to tell about this store. I hope to get my money back, because i really do not want another poor manufactured diamond ring from this store.
1 reviews | Active since Jan 2020
I am writing to formally complain about a wedding ring I purchased from American Swiss Sandton. I am extremely disappointed with both the quality of the ring and the service I have received. A wedding ring is a meaningful and long-term purchase, so I expected much better quality and customer care from a reputable jewellery retailer like American Swiss. Unfortunately, my experience has been frustrating and upsetting. Stones fell out. Considering the price paid and the reputation of your store, I expected a product of much higher quality. I was refused assistance when i returned the ring for repairs. The QA department came up with ridiculous feedback which i am not accepting. The ring is still in their store.
1 reviews | Active since Jan 2020
I am writing to formally complain about a wedding ring I purchased from American Swiss Sandton. I am extremely disappointed with both the quality of the ring and the service I have received. A wedding ring is a meaningful and long-term purchase, so I expected much better quality and customer care from a reputable jewellery retailer like American Swiss. Unfortunately, my experience has been frustrating and upsetting. Stones fell out. Considering the price paid and the reputation of your store, I expected a product of much higher quality. I was refused assistance when i returned the ring for repairs. The QA department came up with ridiculous feedback which i am not accepting. The ring is still in their store.
1 reviews | Active since Jan 2020
I would like to commend Nelly from American Swiss Tzaneng mall for her exceptional customer service. She made me feel relaxed and guided me patiently while buying gift for my Son. Big ups to her. May God bless her beautiful soul🫶🏾🫶🏾🫶🏾🫶🏾
1 reviews | Active since Jan 2020
I would like to commend Nelly from American Swiss Tzaneng mall for her exceptional customer service. She made me feel relaxed and guided me patiently while buying gift for my Son. Big ups to her. May God bless her beautiful soul🫶🏾🫶🏾🫶🏾🫶🏾
1 reviews | Active since Jan 2020
i bought a pair of earings at american swiss pavillion,under warranty the earings was sent in for repair,they called to say it was repaired,the problem is now they said it was bent also,and we no longer need the earings and they dont want to credit it,also the staff member cut the call on me
1 reviews | Active since Jan 2020
i bought a pair of earings at american swiss pavillion,under warranty the earings was sent in for repair,they called to say it was repaired,the problem is now they said it was bent also,and we no longer need the earings and they dont want to credit it,also the staff member cut the call on me
1 reviews | Active since Jan 2020
Can someone please call me and explain to me why I need to pay extra money to have my ring resized. My husband bought my ring on Friday, 01st May. Today I called the shop wanting to bring it in as it's a little big. I was told that I will need to pay R410 once the ring is back. How on earth does that even make sense. The ring doesn't even have a week and I purchased it at your shop. I really need someone to explain this madness to me.
1 reviews | Active since Jan 2020
Can someone please call me and explain to me why I need to pay extra money to have my ring resized. My husband bought my ring on Friday, 01st May. Today I called the shop wanting to bring it in as it's a little big. I was told that I will need to pay R410 once the ring is back. How on earth does that even make sense. The ring doesn't even have a week and I purchased it at your shop. I really need someone to explain this madness to me.
1 reviews | Active since Jan 2020
I visited American Swiss at Kalahari Mall in Upington on 12 April 2026 to enquire about repairing my ring. The consultant who assisted me on that day was professional, friendly, and explained the process clearly. I was informed that the ring would be sent to Bloemfontein for assessment and that I would receive a quotation within a week via telephone. Unfortunately, I received no communication. I returned to the store on 25 April 2026 to follow up. The consultant who assisted me then appeared reluctant to help. She informed me that the quotation was still not available. When I asked her to follow up, she told me to walk around the mall and that she would call me. I never received that call and had to return to the store myself. I was then told they were not working that day and that she would contact me during the week. Again, no communication followed. On 2 May 2026, I called the store and spoke to what sounded like the same consultant. After explaining my situation again to the lady by the name of Courtney and providing my ID number, I was told I would receive a call back within five minutes. I expressed my frustration at the repeated lack of communication. While she did call back within the promised time, her tone was defensive. I was then informed that my ring could not be repaired after all this time, which is disappointing but acceptable. However, I had also requested polishing when I initially handed in the ring, and this was not addressed clearly. The consultant seemed unsure and repeatedly paused during our conversation, which came across as unprofessional and dismissive. The main issue is the complete lack of communication and poor customer service. My ring was kept for an extended period without any updates, preventing me from seeking a second opinion elsewhere. This experience, particularly the service I received from Courtney, was frustrating and disappointing.
1 reviews | Active since Jan 2020
I visited American Swiss at Kalahari Mall in Upington on 12 April 2026 to enquire about repairing my ring. The consultant who assisted me on that day was professional, friendly, and explained the process clearly. I was informed that the ring would be sent to Bloemfontein for assessment and that I would receive a quotation within a week via telephone. Unfortunately, I received no communication. I returned to the store on 25 April 2026 to follow up. The consultant who assisted me then appeared reluctant to help. She informed me that the quotation was still not available. When I asked her to follow up, she told me to walk around the mall and that she would call me. I never received that call and had to return to the store myself. I was then told they were not working that day and that she would contact me during the week. Again, no communication followed. On 2 May 2026, I called the store and spoke to what sounded like the same consultant. After explaining my situation again to the lady by the name of Courtney and providing my ID number, I was told I would receive a call back within five minutes. I expressed my frustration at the repeated lack of communication. While she did call back within the promised time, her tone was defensive. I was then informed that my ring could not be repaired after all this time, which is disappointing but acceptable. However, I had also requested polishing when I initially handed in the ring, and this was not addressed clearly. The consultant seemed unsure and repeatedly paused during our conversation, which came across as unprofessional and dismissive. The main issue is the complete lack of communication and poor customer service. My ring was kept for an extended period without any updates, preventing me from seeking a second opinion elsewhere. This experience, particularly the service I received from Courtney, was frustrating and disappointing.
American Swiss has a TrustIndex of 2.2 out of 10 on Hellopeter, based on 95 reviews in the last 12 months. Hellopeter has tracked American Swiss across 1,641 total reviews. How is the TrustIndex calculated? →