

Luno
Scores reflect the Overall AI Score for each category
Based on recent customer reviews, Luno is widely praised for an intuitive app, simple onboarding, and reliable everyday transactions, but a vocal minority describe severe pain points around locked accounts, hacked wallets, missing deposits, and bot driven support. Customer experience is polarised between long term satisfied users and those caught in unresolved disputes that erode trust in the platform.
Replied to 100% of negative reviews
Reply time on negative reviews: 13h 19m
TrustIndex
7.7
Ranking
#4
in Payments & Fintech
Reply Time
16h 41m
NPS Score
44
Recommended: Likely
Replied to 100% of negative reviews
Reply time on negative reviews: 13h 19m
Based on recent customer reviews, Luno is widely praised as a user-friendly and secure crypto platform with fast deposits and withdrawals for most users, but a vocal minority report serious issues around locked accounts, hacked wallets, unresponsive support, and trapped funds. Sentiment splits sharply between satisfied long-term users and frustrated customers facing unresolved disputes, dominated by chatbot interactions and slow human escalation.
Luno's biggest strength, according to Hellopeter's AI analysis, is Process Efficiency & Turnaround. Customers consistently describe Luno as easy, fast, and seamless for buying crypto, depositing funds, and withdrawing. Many highlight quick FNB and instant EFT integrations, simple onboarding for beginners, and a clean app interface that makes navigation effortless. Process Efficiency & Turnaround (4.0).
The most common complaint about Luno, based on Hellopeter's AI analysis of recent customer reviews, is Customer Service & Professional Guidance. Support is heavily reliant on the Toshi chatbot with limited access to human agents. Customers describe slow responses, repeated generic replies, and no call centre option. Customer Service & Professional Guidance (2.5).
Luno scores 3.1 out of 5 on Hellopeter's AI analysis of service quality in Payments & Fintech, compared to the Payments & Fintech industry average of 2.6. Their strongest theme is Onboarding & Setup (4.4); their weakest is Customer Support (2). The top AI-rated Payments & Fintech business on Hellopeter is Float (4). How is the AI Score calculated? →
Luno has a TrustIndex of 7.7 out of 10 on Hellopeter, based on 366 reviews in the last 12 months. They reply to 100% of negative reviews, typically within 13 hours 19 min. Hellopeter has tracked Luno across 2,327 total reviews. How is the TrustIndex calculated? →
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