

Adidas
Scores reflect the Overall AI Score for each category
Based on recent customer reviews, Adidas is facing significant customer experience challenges across its South African operations. Online ordering, returns processing, and courier reliability dominate negative feedback, with many customers reporting weeks or months of waiting for refunds or deliveries. In-store interactions and product durability also draw criticism, though occasional positive experiences with specific staff and fast deliveries do surface.
TrustIndex
1.9
Based on recent customer reviews, Adidas is experiencing significant customer dissatisfaction across multiple service touchpoints. Customers consistently report frustration with online order fulfilment, courier reliability, refund processing delays, and unresponsive customer support. While some isolated positive experiences with product durability and specific store managers exist, the dominant narrative reflects systemic operational failures in digital channels, warranty handling, and post-purchase resolution that are eroding brand trust.
The most common complaint about Adidas, based on Hellopeter's AI analysis of recent customer reviews, is Refunds, Returns & Consumer Rights. Refunds are routinely delayed for weeks or months. Return collections fail repeatedly. Warranty claims are denied citing wear and tear. Customers cite Consumer Protection Act violations and feel forced to escalate to the ombudsman to recover their money.
Adidas has a TrustIndex of 1.9 out of 10 on Hellopeter, based on 152 reviews in the last 12 months. Hellopeter has tracked Adidas across 1,220 total reviews. How is the TrustIndex calculated? →
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