Amazon South Africa
Scores reflect the Overall AI Score for each category
Based on recent customer reviews, Amazon South Africa shows a deeply polarised customer experience. While a minority of shoppers praise rapid next-day delivery and competitive pricing, the majority describe systemic failures across refunds, third-party seller oversight, wrong items received, unreachable support, and courier breakdowns. Trust in the local operation has eroded significantly, with many long-standing Amazon US customers expressing disappointment in the South African arm.
TrustIndex
2.8
NPS Score
-31
Recommended: Unlikely
Sep '25 - Aug '26
Based on recent customer reviews, Amazon South Africa shows a deeply polarised customer experience. While a minority of shoppers praise rapid next-day delivery and competitive pricing, the majority describe systemic failures across refunds, third-party seller oversight, wrong items received, unreachable support, and courier breakdowns. Trust in the local operation has eroded significantly, with many long-standing Amazon US customers expressing disappointment in the South African arm.
The most common complaint about Amazon South Africa, based on Hellopeter's AI analysis of recent customer reviews, is Customer Service & Support. Customers repeatedly describe support as unreachable, bot-driven, and scripted. Agents like Farieda, Thulani, and Preelin V are named for failing to resolve issues. No accessible email or phone path exists, and escalations stall in 48-hour loops with no callbacks.
Used this business recently? Share your experience to help others decide.
Used this business recently? Share your experience to help others decide.
Share Your Experience1 reviews | Active since Apr 2024
I've bought the microwave and it only works for 30 days and after that it stopped working and Amazon says that they can't assist since it has been 30 days.
1 reviews | Active since Apr 2024
I've bought the microwave and it only works for 30 days and after that it stopped working and Amazon says that they can't assist since it has been 30 days.
1 reviews | Active since Mar 2026
Amazon used a courier to pick up the blacklisted phone that they sold me on the 30 April and they received it on 5 May. I am still waiting for my refund and when I contact them, they just tell me that they are escalating my claim as the phone was bought over a year ago. This doesn't change the fact that they sold me a blacklisted phone.
1 reviews | Active since Mar 2026
Amazon used a courier to pick up the blacklisted phone that they sold me on the 30 April and they received it on 5 May. I am still waiting for my refund and when I contact them, they just tell me that they are escalating my claim as the phone was bought over a year ago. This doesn't change the fact that they sold me a blacklisted phone.
1 reviews | Active since May 2026
I am utterly disgusted that Amazon has such ridiculous items on their site without reviewing them first! I recently purchased a set of dentures that I paid R600 for and when it arrived the product was poorly manufactured and looked like something I could buy from a kids party store for R10!!!!
1 reviews | Active since May 2026
I am utterly disgusted that Amazon has such ridiculous items on their site without reviewing them first! I recently purchased a set of dentures that I paid R600 for and when it arrived the product was poorly manufactured and looked like something I could buy from a kids party store for R10!!!!
1 reviews | Active since Sept 2022
I dealt with Amazon South Africa for the first time and unfortunately it's going to be the last. I received notification from Amazon and the delivery firm, The Courier Guy that I will receive my parcel on Saturday 23rd May. On 23rd I received another confirmation of the delivery of my parcel on that day. I rescheduled my day to receive my parcel. At 08h44 I received a message that my parcel is undeliverable to my address and I was asked to contact the delivery firm. I then tried the number given but no response, several times. I was not contacted about the delivery address. Eventually I contacted The Courier Guy at another branch only to be told my delivery is scheduled for Monday. Unbelievable one has to put up with this kind of service. I never had these problems with Takealot.
1 reviews | Active since Sept 2022
I dealt with Amazon South Africa for the first time and unfortunately it's going to be the last. I received notification from Amazon and the delivery firm, The Courier Guy that I will receive my parcel on Saturday 23rd May. On 23rd I received another confirmation of the delivery of my parcel on that day. I rescheduled my day to receive my parcel. At 08h44 I received a message that my parcel is undeliverable to my address and I was asked to contact the delivery firm. I then tried the number given but no response, several times. I was not contacted about the delivery address. Eventually I contacted The Courier Guy at another branch only to be told my delivery is scheduled for Monday. Unbelievable one has to put up with this kind of service. I never had these problems with Takealot.
1 reviews | Active since May 2025
Amazon I really think you need to re-consider your verification process for a person to start selling on your platform. I can buy on Amazon with no problems but have been batting for months to register as a seller T step verification process gives me the same error from my Laptop and my App Support have sent me the same copy and paste response over 15 times with a seller's guide that just does not help. I do respect that you need to keep people safe on the platform, but a person cannot battle for months to register a seller account
1 reviews | Active since May 2025
Amazon I really think you need to re-consider your verification process for a person to start selling on your platform. I can buy on Amazon with no problems but have been batting for months to register as a seller T step verification process gives me the same error from my Laptop and my App Support have sent me the same copy and paste response over 15 times with a seller's guide that just does not help. I do respect that you need to keep people safe on the platform, but a person cannot battle for months to register a seller account
1 reviews | Active since Jul 2015
In short ordered a Gas Hob on Amazon based on the information provided in the advert. It arrived and did not match the size on the Advert and would not fit into my kitchen cabinet by a full 12cm. I returned online and did hear anything. I followed up only to be told I must pay for the return to the supplier (this will cost almost as much as cost of the unit) and then I can be refunded my purchase. Under the NCA my purchace and payment was made with Amazon not some third party supplier and as a result Amazon is responsible for transaction. I called the Amazon help desk only to be told I needed to contact the supplier to Amazon to resolve. I did this only to be told they dont really know how this works and yes I need to return before they will refund. This is crazy and *******. I will be taking this further.
1 reviews | Active since Jul 2015
In short ordered a Gas Hob on Amazon based on the information provided in the advert. It arrived and did not match the size on the Advert and would not fit into my kitchen cabinet by a full 12cm. I returned online and did hear anything. I followed up only to be told I must pay for the return to the supplier (this will cost almost as much as cost of the unit) and then I can be refunded my purchase. Under the NCA my purchace and payment was made with Amazon not some third party supplier and as a result Amazon is responsible for transaction. I called the Amazon help desk only to be told I needed to contact the supplier to Amazon to resolve. I did this only to be told they dont really know how this works and yes I need to return before they will refund. This is crazy and *******. I will be taking this further.
1 reviews | Active since Oct 2025
Amazon’s customer is the best I’ve dealt with. Easy, friendly and competent staff. That’s why I recommend Amazon SA to all my friends and they are the first place I look at when I need something.
Amazon South Africa has a TrustIndex of 2.8 out of 10 on Hellopeter, based on 312 reviews in the last 12 months. Hellopeter has tracked Amazon South Africa across 556 total reviews. How is the TrustIndex calculated? →
