AL
Absa Life
Verified Business
AL
Rated in:
Scores reflect the Overall AI Score for each category
Scores reflect the Overall AI Score for each category
Based on recent customer reviews, Absa Life shows a sharply divided customer experience. Frontline consultants like Neo Sibindi, Diago, Bongiwe, and Kedibone earn strong praise for empathy and professionalism, while claims handling, policy administration, and follow-up communication generate severe frustration. Bereaved families and retrenchment claimants report long delays, silence, and conflicting information, undermining trust in the brand despite positive individual agent interactions.
TrustIndex
8.2
Ranking
#8
in Life Insurance
NPS Score
-6
Recommended: Unlikely
Jul '25 - Jun '26
Based on recent customer reviews, Absa Life shows a sharply divided customer experience. Frontline consultants like Neo Sibindi, Diago, Bongiwe, and Kedibone earn strong praise for empathy and professionalism, while claims handling, policy administration, and follow-up communication generate severe frustration. Bereaved families and retrenchment claimants report long delays, silence, and conflicting information, undermining trust in the brand despite positive individual agent interactions.
Absa Life's biggest strength, according to Hellopeter's AI analysis, is Agent Quality & Customer Care. Customers repeatedly name specific consultants such as Neo Sibindi, Diago Siripal, Bongiwe, Kedibone, Kgomotso, and Tsholofelo, describing them as patient, empathetic, and knowledgeable. Many reviewers credit individual agents with restoring confidence and resolving queries efficiently in single calls.
Used this business recently? Share your experience to help others decide.
Used this business recently? Share your experience to help others decide.
Share Your ExperienceThe most common complaint about Absa Life, based on Hellopeter's AI analysis of recent customer reviews, is Claims Handling & Resolution. Death, retrenchment, disability, and funeral claims face months of delay with little communication. Customers describe rejected claims with shifting reasons, lost documentation, and assessors who are unreachable. Grieving families and retrenched policyholders report severe emotional and financial harm during waiting periods.
Absa Life has a TrustIndex of 8.2 out of 10 on Hellopeter, based on 220 reviews in the last 12 months. Hellopeter has tracked Absa Life across 323 total reviews. How is the TrustIndex calculated? →