A
AutoTrader
Verified Business
A
Rated in:
Scores reflect the Overall AI Score for each category
Scores reflect the Overall AI Score for each category
Based on recent customer reviews, AutoTrader is widely praised for responsive, professional customer support, particularly around vehicle listings and review dispute resolution. Sellers describe the platform as easy to use with strong agent assistance. Recurring frustrations centre on persistent unsolicited email notifications and concerns about scammers contacting private sellers, alongside isolated reports of inaccurate listing details posted by dealerships.
TrustIndex
8.2
Ranking
#29
in Car Dealerships
NPS Score
30
Recommended: Likely
Jul '25 - Jun '26
Based on recent customer reviews, AutoTrader is widely praised for responsive, professional customer support, particularly around vehicle listings and review dispute resolution. Sellers describe the platform as easy to use with strong agent assistance. Recurring frustrations centre on persistent unsolicited email notifications and concerns about scammers contacting private sellers, alongside isolated reports of inaccurate listing details posted by dealerships.
AutoTrader's biggest strength, according to Hellopeter's AI analysis, is Staff Professionalism & Conduct. Staff Professionalism & Conduct (4.7). Customers repeatedly name agents like Vogan, Robin-Lee, Naomi, Phumzile, Thato, Kamogelo, and Vusi, describing them as professional, knowledgeable, patient, and genuinely invested in resolving queries quickly and courteously.
Used this business recently? Share your experience to help others decide.
Used this business recently? Share your experience to help others decide.
Share Your Experience1 reviews | Active since Jan 2020
I recently dealt with a very competent employee, Robin. She is just a breeze to work with. Assisting me with ease. Your effort and time is kindly appreciated. I hope that you are well rewarded in your efforts. God bless you
1 reviews | Active since Jan 2020
I recently dealt with a very competent employee, Robin. She is just a breeze to work with. Assisting me with ease. Your effort and time is kindly appreciated. I hope that you are well rewarded in your efforts. God bless you
1 reviews | Active since Jan 2020
Thank you Vogan Jacobs for your professional and speedy assistance in clearing up an issue that I had. You always kept me informed without me having to haunt you go get results. Keep up the great work. Johan Barnard. Autohaus Angel.
1 reviews | Active since Jan 2020
Thank you Vogan Jacobs for your professional and speedy assistance in clearing up an issue that I had. You always kept me informed without me having to haunt you go get results. Keep up the great work. Johan Barnard. Autohaus Angel.
1 reviews | Active since Jan 2020
Do not list a private sale on this platform. You just open a hive of ****mers with weird names who try to get you to do a ‘vehicle history report’ which is part of a big ****. A waste of money and time.
1 reviews | Active since Jan 2020
Do not list a private sale on this platform. You just open a hive of ****mers with weird names who try to get you to do a ‘vehicle history report’ which is part of a big ****. A waste of money and time.
AutoTrader scores 4.6 out of 5 on Hellopeter's AI analysis of service quality in Car Dealerships, compared to the Car Dealerships industry average of 4.1. Their strongest theme is Staff Quality (4.7); their weakest is Communication (4.5). The top AI-rated Car Dealerships business on Hellopeter is Botha & Deysel Executive Motors (4.8). How is the AI Score calculated? →
AutoTrader has a TrustIndex of 8.2 out of 10 on Hellopeter, based on 64 reviews in the last 12 months. Hellopeter has tracked AutoTrader across 205 total reviews. How is the TrustIndex calculated? →