AF
Atlas Finance
Verified Business
AF
Scores reflect the Overall AI Score for each category
Scores reflect the Overall AI Score for each category
Based on recent customer reviews, Atlas Finance shows a deeply polarised customer experience. Branch and call centre consultants receive enthusiastic praise for friendly, efficient service, while back-office processes around credit bureau updates, settlements, and refunds generate severe frustration. Named agents like Priyanca, Rowshell, Nompilo, Simran, and Talieta drive most positive sentiment, but systemic failures in record accuracy and complaint resolution dominate negative feedback.
TrustIndex
5.8
Ranking
#12
in Loans & Credit
NPS Score
13
Recommended: Likely
Jul '25 - Jun '26
Based on recent customer reviews, Atlas Finance shows a sharply divided customer experience. Branch and call centre consultants like Priyanca, Rowshell, Nompilo, Simran, and Talieta receive consistent praise for warmth and efficiency, while head office processes around credit bureau updates, settlements, refunds, and online application turnaround draw severe and repeated criticism affecting customers' financial wellbeing.
Atlas Finance's biggest strength, according to Hellopeter's AI analysis, is Customer Service & Professional Guidance. Branch and call centre consultants are repeatedly named and praised. Customers single out Priyanca, Rowshell Adams, Nompilo Myeni, Simran Dhani, Talieta du Plooy, and Mawande for patience, professionalism, after hours assistance, and going the extra mile during loan applications.
Used this business recently? Share your experience to help others decide.
Used this business recently? Share your experience to help others decide.
Share Your Experience1 reviews | Active since Jan 2020
I made a 6 month term loan by Atlas Finance in February 2026 when they were to deduct their in stallments of R1329.54 the last day of every month for the 6 months. On the 15 April 2026 I emailed them on info on settling them the end of April 2026 so because they were so *********** they sent me the settlement letter which was valid until 22 April 2026 that very same day with the amount R3719.22 so I rep**** by telling the if they read the email properly I've asked for the end of April. On the 23 April they sent me another settlement letter this time the amount was R4252.54. On the 29 April when my wages just entered my account the deducted thei installment of R1329.54 knowing I was about to settle the loan but yet they still deducted a day before they were supposed to, so I deposited a R2924.00 into their account with the thought of the amount they deducted ahead of time and the amount I deposited equals the settlement amount and I sent them an email with the settlement letter, the installment they deducted and the amount I deposited. The next day I asked the agent at Goodwood for a paid up letter and he confirmed to me that I still owe them a balance of R954.34 because they already deducted their installment, so I told them I will not pay them anything because I have settled them already. South Africa I wanna make sure you guys know how deceiving Atlas Finance is and I beg of you guys not to make any bussiness with these ****** even the loan I paid over double the amount.
1 reviews | Active since Jan 2020
I made a 6 month term loan by Atlas Finance in February 2026 when they were to deduct their in stallments of R1329.54 the last day of every month for the 6 months. On the 15 April 2026 I emailed them on info on settling them the end of April 2026 so because they were so *********** they sent me the settlement letter which was valid until 22 April 2026 that very same day with the amount R3719.22 so I rep**** by telling the if they read the email properly I've asked for the end of April. On the 23 April they sent me another settlement letter this time the amount was R4252.54. On the 29 April when my wages just entered my account the deducted thei installment of R1329.54 knowing I was about to settle the loan but yet they still deducted a day before they were supposed to, so I deposited a R2924.00 into their account with the thought of the amount they deducted ahead of time and the amount I deposited equals the settlement amount and I sent them an email with the settlement letter, the installment they deducted and the amount I deposited. The next day I asked the agent at Goodwood for a paid up letter and he confirmed to me that I still owe them a balance of R954.34 because they already deducted their installment, so I told them I will not pay them anything because I have settled them already. South Africa I wanna make sure you guys know how deceiving Atlas Finance is and I beg of you guys not to make any bussiness with these ****** even the loan I paid over double the amount.
1 reviews | Active since Jan 2020
Do not apply for a loan online at atlas finance they take a whole week to get back to you after submitting your documents you still have to ask them what happened to the documents submitted as they dont get back to you the agent that received my documents was *********** and said no documents was attached and to date still no feedback recieved
1 reviews | Active since Jan 2020
Do not apply for a loan online at atlas finance they take a whole week to get back to you after submitting your documents you still have to ask them what happened to the documents submitted as they dont get back to you the agent that received my documents was *********** and said no documents was attached and to date still no feedback recieved
1 reviews | Active since Jan 2020
I am lodging this complaint because I have been trying for approximately 12 months to get proper assistance from Atlas Finance / ATCorp, without any meaningful resolution. The issue relates to my Atlas Finance profile, changed details, inability to access or properly use my profile, and assistance required with a loan application. I have attempted to resolve this directly and privately. I have called. I have sent emails. I have tried to escalate the matter through several available email addresses. Instead of receiving proper assistance, my latest escalation emails were rejected by ATCorp’s mail system, including emails sent to customer care, info, privacy, and publicity addresses. That means even my attempts to formally place the complaint before the company are being blocked or are failing at email-delivery level. This is unacceptable for a financial services provider dealing with consumer records, profile access, application assistance, and customer information. A customer should not have to chase a company for 12 months, call repeatedly, send emails repeatedly, and still be left without a clear answer or a competent person taking ownership of the matter. I am not asking for special treatment. I am asking for basic customer service, proper escalation, and a direct response from someone with authority to resolve the issue. I request that Atlas Finance / ATCorp urgently contact me, confirm what details are currently reflected on my profile, explain why I have been unable to get assistance for so long, and assign a competent senior person to resolve this immediately. After 12 months of failed attempts, unanswered issues, rejected emails, and no proper resolution, this matter now requires urgent management intervention.
1 reviews | Active since Jan 2020
I am lodging this complaint because I have been trying for approximately 12 months to get proper assistance from Atlas Finance / ATCorp, without any meaningful resolution. The issue relates to my Atlas Finance profile, changed details, inability to access or properly use my profile, and assistance required with a loan application. I have attempted to resolve this directly and privately. I have called. I have sent emails. I have tried to escalate the matter through several available email addresses. Instead of receiving proper assistance, my latest escalation emails were rejected by ATCorp’s mail system, including emails sent to customer care, info, privacy, and publicity addresses. That means even my attempts to formally place the complaint before the company are being blocked or are failing at email-delivery level. This is unacceptable for a financial services provider dealing with consumer records, profile access, application assistance, and customer information. A customer should not have to chase a company for 12 months, call repeatedly, send emails repeatedly, and still be left without a clear answer or a competent person taking ownership of the matter. I am not asking for special treatment. I am asking for basic customer service, proper escalation, and a direct response from someone with authority to resolve the issue. I request that Atlas Finance / ATCorp urgently contact me, confirm what details are currently reflected on my profile, explain why I have been unable to get assistance for so long, and assign a competent senior person to resolve this immediately. After 12 months of failed attempts, unanswered issues, rejected emails, and no proper resolution, this matter now requires urgent management intervention.
1 reviews | Active since Jan 2020
Atlas finance loan have a good service when you apply a loan .I loved this branch because you apply now and get your money with 10/15 minutes and no charge up front
1 reviews | Active since Jan 2020
Atlas finance loan have a good service when you apply a loan .I loved this branch because you apply now and get your money with 10/15 minutes and no charge up front
1 reviews | Active since Jan 2020
Hi, I asked Senamile Mbokazi at Atlas Finance to update my credit profile for debt of 2023, its almost 2 months now no update from the bureau or atlas finance..... she ignores my emails. To the CEO you are running a pathetic business with pathetic staff, actually starting from the top which is you.... all I want is for my profile to be updated.
1 reviews | Active since Jan 2020
Hi, I asked Senamile Mbokazi at Atlas Finance to update my credit profile for debt of 2023, its almost 2 months now no update from the bureau or atlas finance..... she ignores my emails. To the CEO you are running a pathetic business with pathetic staff, actually starting from the top which is you.... all I want is for my profile to be updated.
1 reviews | Active since Jan 2020
Took a loan in Feb 2026, 1st installment due on the 20th March which got debited to my suprised experian record shows that I have not paid and in arrears for 6o days how is this possible and why is atlas reporting incorrectly
1 reviews | Active since Jan 2020
Took a loan in Feb 2026, 1st installment due on the 20th March which got debited to my suprised experian record shows that I have not paid and in arrears for 6o days how is this possible and why is atlas reporting incorrectly
The most common complaint about Atlas Finance, based on Hellopeter's AI analysis of recent customer reviews, is Process Efficiency & Turnaround. Online loan applications and settlement processes draw heavy complaints. Customers report waiting days with no feedback, repeated document requests, calls transferred to voicemail, and WhatsApp portals that loop without resolution, contradicting promises of same day or 48 hour feedback.
Atlas Finance scores 2.3 out of 5 on Hellopeter's AI analysis of service quality in Loans & Credit, compared to the Loans & Credit industry average of 2.2. Their strongest theme is Agent Quality (3.7); their weakest is Credit Reporting (1.3). The top AI-rated Loans & Credit business on Hellopeter is Gold Capital (4.8). How is the AI Score calculated? →
Atlas Finance has a TrustIndex of 5.8 out of 10 on Hellopeter, based on 228 reviews in the last 12 months. Hellopeter has tracked Atlas Finance across 982 total reviews. How is the TrustIndex calculated? →