SA
STERLING AUTO (PTY) LTD
Verified Business
SA
Rated in:
Scores reflect the Overall AI Score for each category
Scores reflect the Overall AI Score for each category
Based on recent customer reviews, Sterling Auto delivers a consistently exceptional car buying experience. Customers repeatedly praise named consultants Riaan, Frans, Charl, and Morne for going the extra mile, with smooth finance approvals, immaculate vehicles on handover, and seamless trade-ins. The dealership earns trust through transparent communication, professional conduct, and a personal touch that distinguishes it from larger competitors.
TrustIndex
9.9
Ranking
#11
in Car Dealerships
NPS Score
88
Recommended: Very Likely
Jul '25 - Jun '26
Based on recent customer reviews, Sterling Auto (Pty) Ltd consistently delivers an exceptional vehicle purchase experience. Customers repeatedly praise named consultants Riaan, Frans, Charl, and Morne for professionalism, transparency, and going the extra mile. The dealership is described as efficient, friendly, and trustworthy, with seamless finance handling, clean vehicles, and smooth handovers that exceed expectations across the board.
STERLING AUTO (PTY) LTD's biggest strength, according to Hellopeter's AI analysis, is Sales & Purchase Experience. Sales & Purchase Experience (4.8). Customers describe effortless purchases with transparent terms, fast finance approvals, and great trade-in deals. Riaan, Frans, Charl, and Morne are repeatedly named for going above and beyond from enquiry to handover.
Used this business recently? Share your experience to help others decide.
Used this business recently? Share your experience to help others decide.
Share Your Experience1 reviews | Active since Jan 2020
I recently had the pleasure of purchasing a vehicle through Stirling Auto. After browsing their stock online I reached out to Riaan who would assist me with any and all questions I had on the car. His service and attention to detail were unmatched and where he did not have an immediate answer for me he followed up and gave me the answers shortly there after. As the process continued I was also then introduced to Morne who assists on the F&I side of things. And again the level of professionalism and attention to customer service was unmatched. I can truly say that dealing with these two guys from Stirling Auto made the experience of purchasing a new car an absolute pleasure. Thank you for all the effort guys, I appreciate it and am more than happy with my new purchase. Keep up the good work!
1 reviews | Active since Jan 2020
I recently had the pleasure of purchasing a vehicle through Stirling Auto. After browsing their stock online I reached out to Riaan who would assist me with any and all questions I had on the car. His service and attention to detail were unmatched and where he did not have an immediate answer for me he followed up and gave me the answers shortly there after. As the process continued I was also then introduced to Morne who assists on the F&I side of things. And again the level of professionalism and attention to customer service was unmatched. I can truly say that dealing with these two guys from Stirling Auto made the experience of purchasing a new car an absolute pleasure. Thank you for all the effort guys, I appreciate it and am more than happy with my new purchase. Keep up the good work!
1 reviews | Active since Jan 2020
What a great experience at Sterling Auto!!! I received impeccable service from the time I walked in. The car was clean and ready for me to take a test drive. Salesman super friendly and knowledgeable about the car. They went out of their way to make me comfortable and help clinch the deal with the banks getting me the best rate possible. I highly recommend Sterling Auto to anyone looking to purchase a vehicle. Well done team you guys rock!!!!
1 reviews | Active since Jan 2020
What a great experience at Sterling Auto!!! I received impeccable service from the time I walked in. The car was clean and ready for me to take a test drive. Salesman super friendly and knowledgeable about the car. They went out of their way to make me comfortable and help clinch the deal with the banks getting me the best rate possible. I highly recommend Sterling Auto to anyone looking to purchase a vehicle. Well done team you guys rock!!!!
1 reviews | Active since Jan 2020
I purchased my vehicle from Sterling Auto in April 2026. I am Cape Town Based and travelled up to collect the car. I received such great service and communication from Charl and Morne. I would highly recommend Sterling Auto.
1 reviews | Active since Jan 2020
I purchased my vehicle from Sterling Auto in April 2026. I am Cape Town Based and travelled up to collect the car. I received such great service and communication from Charl and Morne. I would highly recommend Sterling Auto.
1 reviews | Active since Jan 2020
Was assisted by Frans and from the moment I sent an enquiry about the car I was interested in to the moment I signed the deal Frans was simply the best. The treatment and deep understanding of the car itself was amazing.
1 reviews | Active since Jan 2020
Was assisted by Frans and from the moment I sent an enquiry about the car I was interested in to the moment I signed the deal Frans was simply the best. The treatment and deep understanding of the car itself was amazing.
1 reviews | Active since Jan 2020
This is the second car I've bought at Sterling Auto dealership. Efficient and friendly staff. Only let down is that they did not give us a thank you gift as usual. 1st time in my life that I buy a car and not get a small thank you gift.
1 reviews | Active since Jan 2020
This is the second car I've bought at Sterling Auto dealership. Efficient and friendly staff. Only let down is that they did not give us a thank you gift as usual. 1st time in my life that I buy a car and not get a small thank you gift.
1 reviews | Active since Jan 2020
Sterling Auto lives up to their business Sterling name. Vehicle was ready on agreed delivery day and time. All agreed niglies on vehicle was resolved and just to make sure all is 100% the batery was replaced with new at R0. Have not met all on Morne's team, but Riaan on sales, certainly went the extra mile. Thank you keep well.
1 reviews | Active since Jan 2020
Sterling Auto lives up to their business Sterling name. Vehicle was ready on agreed delivery day and time. All agreed niglies on vehicle was resolved and just to make sure all is 100% the batery was replaced with new at R0. Have not met all on Morne's team, but Riaan on sales, certainly went the extra mile. Thank you keep well.
STERLING AUTO (PTY) LTD scores 4.8 out of 5 on Hellopeter's AI analysis of service quality in Car Dealerships, compared to the Car Dealerships industry average of 4.1. Their strongest theme is Staff Quality (4.9); their weakest is Communication (4.7). The top AI-rated Car Dealerships business on Hellopeter is Botha & Deysel Executive Motors (4.8). How is the AI Score calculated? →
STERLING AUTO (PTY) LTD has a TrustIndex of 9.9 out of 10 on Hellopeter, based on 61 reviews in the last 12 months. Hellopeter has tracked STERLING AUTO (PTY) LTD across 263 total reviews. How is the TrustIndex calculated? →