Poor Quality

Im a loyal Rimmel london customer and Rimmel London used to have the best matte liquid lip colour before they changed the packaging and quality. The new matte liquid lip colour is poor quality and not worth the price. With the old one I used to apply just once and have full colour (Fire Starter) but the new one I have to apply about 3 times to have the full red colour. Please bring back the old formula because the new formula is poor quality and doesnt last long like the old one.