1F
1st for Women
Verified Business
1F
Scores reflect the Overall AI Score for each category
Scores reflect the Overall AI Score for each category
Based on recent customer reviews, 1st for Women shows a sharply divided customer experience. Sales, policy reviews, and premium adjustments draw consistent praise for friendly, named consultants, while claims handling and follow-through generate severe frustration. Communication breakdowns, AI chatbot complaints, and disputed claim outcomes weigh heavily against an otherwise strong frontline service culture, creating a brand experience that is excellent at onboarding but inconsistent at delivery.
TrustIndex
9.8
Ranking
#16
in Home Insurance
NPS Score
32
Recommended: Likely
Jul '25 - Jun '26
Based on recent customer reviews, 1st for Women shows a sharply divided customer experience. Sales, policy reviews, and premium adjustments draw consistent praise for friendly, named consultants, while claims handling and follow-through generate severe frustration. Communication breakdowns, AI chatbot complaints, and disputed claim outcomes weigh heavily against an otherwise strong frontline service culture, creating a brand experience that is excellent at onboarding but inconsistent at delivery.
1st for Women's biggest strength, according to Hellopeter's AI analysis, is Agent Quality & Customer Care. Customers repeatedly name specific consultants like Nathan Chetty, Sebastian Ramouthar, Branden Persadh, Mbali, and Candice as professional, patient, and empathetic. Agent Quality (8.0) is the strongest pillar, with reviewers citing warmth, product knowledge, and willingness to go beyond the script.
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Share Your ExperienceThe most common complaint about 1st for Women, based on Hellopeter's AI analysis of recent customer reviews, is Claims Handling & Resolution. Claims Handling (4.0) is the most damaging theme. Customers report rejected claims with vague reasoning, months-long delays, write-off disputes, and 3rd party claims being stalled. Loyalty over many years is repeatedly cited as unrewarded when claims are submitted.
1st for Women scores 2.8 out of 5 on Hellopeter's AI analysis of service quality in Car Insurance, compared to the Car Insurance industry average of 3. Their strongest theme is Agent Service (4); their weakest is Claims Handling (2.1). The top AI-rated Car Insurance business on Hellopeter is OUTsurance (4.2). How is the AI Score calculated? →
1st for Women has a TrustIndex of 9.8 out of 10 on Hellopeter, based on 4,990 reviews in the last 12 months. Hellopeter has tracked 1st for Women across 22,041 total reviews. How is the TrustIndex calculated? →