Apple South Africa Reviews | 2.1 TrustIndex | Hellopeter

Apple South Africa Reviews | 2.1 TrustIndex | Hellopeter

Review Distribution

1.4|65 Reviews

Jul '25 - Jun '26

Frequently Asked Questions About Apple South Africa

What do customers say about Apple South Africa?

Based on recent customer reviews, Apple South Africa faces significant customer dissatisfaction across multiple touchpoints. While a small number of customers praise product performance and design, the overwhelming sentiment reflects frustration with billing disputes, unresponsive support channels, rigid warranty policies, and inconsistent in-store experiences. Customers report feeling unheard when escalating complaints, with many threatening to switch to competing brands.

What are the most common complaints about Apple South Africa?

The most common complaint about Apple South Africa, based on Hellopeter's AI analysis of recent customer reviews, is Customer Service & Communication. Customers describe being unable to reach support, repeated unanswered emails, automated loops on the call centre, and unresolved escalations. Refund requests are reportedly ignored, and complainants are bounced between Apple, iStore, and network providers without resolution. Customer Service & Communication (1.0).

Recent reviews (65)

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Popular mentions

great deal friendly staff quality product no response refund double billed warranty faulty battery trade-in

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1 reviews | Active since Jan 2020

28 May 2026, 12:02

Poor 10th Gen IPAD material

Poor 10th generation ipad material. My child"s I-pad started bending within within 1 year after purchase, I took it in and they told me it's physical damage and the physical structure is still as new. I regret purchasing this cause it didn't even have cellular. I could have bought samsung or Hauwei tablet for my child. Warning💣💣💣stay away from ipads.

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1 reviews | Active since Jan 2020

28 May 2026, 12:02

Poor 10th Gen IPAD material

Poor 10th generation ipad material. My child"s I-pad started bending within within 1 year after purchase, I took it in and they told me it's physical damage and the physical structure is still as new. I regret purchasing this cause it didn't even have cellular. I could have bought samsung or Hauwei tablet for my child. Warning💣💣💣stay away from ipads.

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1 reviews | Active since Jan 2020

20 May 2026, 20:19

Apple store Table Bay Mall

Last weekend I finally decided to switch from Android to Apple — a decision I now highly regret, mainly because of the terrible experience I had at the Apple Store in Table Bay Mall, Cape Town. Four days later, I am still struggling to get my apps and data fully functional. My biggest issue with the store was the complete lack of communication and customer care from both staff and management. On Sunday at around 2pm, when I purchased the phone, the salesperson assured me that my data transfer would take approximately 2–4 hours. Once the technician took over, I was told it might take longer because I had many photos, and I should return at 5:30pm. When I came back, the transfer was still ongoing. I was then told I needed to leave the phone overnight and return the next morning. At that point, I was also informed — for the first time — that I might need to move all my photos to Google Photos because my storage was too large, despite my Google account already being close to full. What nobody seemed to understand is that my phone is essential for my daily life. I use it for work access, banking, security access to my residential complex, and communication. Being without a working phone for such a long period created major disruption and stress. The following morning, at 9:30am, I returned to the store only to be told that they could not complete the transfer and that I “needed to make a plan.” At that point I became extremely frustrated because none of these risks or possible complications had been clearly communicated to me before the purchase. I then asked to speak to the store manager, Mrs Tatum Knight, to explain my concerns and the fact that the phone was no longer serving the purpose I bought it for. Her response was simply that I would need to pay a 20% handling fee if I wanted to return the phone. When I explained that none of these limitations or risks had been explained beforehand, the response felt dismissive and arrogant. I then spoke to another manager, Sive Malgas, who repeated the same position. When I asked to speak to someone more senior, I was told he “doesn’t report to anyone,” which I found extremely concerning from a customer service perspective. By midday, after losing work time and still not having a usable phone, I was having a panic attack from the stress of the situation. Overall, this was one of the worst retail customer experiences I have had. The issue was not simply the failed data transfer, technology issues can happen, but the lack of transparency, poor communication, lack of empathy, and unwillingness to take accountability. I expected far better customer service from an Apple-authorised store.

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A

1 reviews | Active since Jan 2020

20 May 2026, 20:19

Apple store Table Bay Mall

Last weekend I finally decided to switch from Android to Apple — a decision I now highly regret, mainly because of the terrible experience I had at the Apple Store in Table Bay Mall, Cape Town. Four days later, I am still struggling to get my apps and data fully functional. My biggest issue with the store was the complete lack of communication and customer care from both staff and management. On Sunday at around 2pm, when I purchased the phone, the salesperson assured me that my data transfer would take approximately 2–4 hours. Once the technician took over, I was told it might take longer because I had many photos, and I should return at 5:30pm. When I came back, the transfer was still ongoing. I was then told I needed to leave the phone overnight and return the next morning. At that point, I was also informed — for the first time — that I might need to move all my photos to Google Photos because my storage was too large, despite my Google account already being close to full. What nobody seemed to understand is that my phone is essential for my daily life. I use it for work access, banking, security access to my residential complex, and communication. Being without a working phone for such a long period created major disruption and stress. The following morning, at 9:30am, I returned to the store only to be told that they could not complete the transfer and that I “needed to make a plan.” At that point I became extremely frustrated because none of these risks or possible complications had been clearly communicated to me before the purchase. I then asked to speak to the store manager, Mrs Tatum Knight, to explain my concerns and the fact that the phone was no longer serving the purpose I bought it for. Her response was simply that I would need to pay a 20% handling fee if I wanted to return the phone. When I explained that none of these limitations or risks had been explained beforehand, the response felt dismissive and arrogant. I then spoke to another manager, Sive Malgas, who repeated the same position. When I asked to speak to someone more senior, I was told he “doesn’t report to anyone,” which I found extremely concerning from a customer service perspective. By midday, after losing work time and still not having a usable phone, I was having a panic attack from the stress of the situation. Overall, this was one of the worst retail customer experiences I have had. The issue was not simply the failed data transfer, technology issues can happen, but the lack of transparency, poor communication, lack of empathy, and unwillingness to take accountability. I expected far better customer service from an Apple-authorised store.

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1 reviews | Active since Jan 2020

17 May 2026, 11:35

Poor customer service!!!!!!!

I swear Apple has the worst customer service and them being the biggest tech company is just *** because there’s no way they would treat their customers the way they do

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1 reviews | Active since Jan 2020

17 May 2026, 11:35

Poor customer service!!!!!!!

I swear Apple has the worst customer service and them being the biggest tech company is just *** because there’s no way they would treat their customers the way they do

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1 reviews | Active since Jan 2020

9 May 2026, 07:06

Reliability, Innovation and Responsibility

Apple remains a distinctive technology company known for the reliable products. iPhones, MacBooks, and other devices produce excellent performance and extended lifespans. Local iStores provide efficient support where Apple Stores are not available, ensuring accessible after‑sales service. iCloud services are robust, with minimal server downtime and dependable data syncing. Apple deserves recognition for recent innovations such as Apple Intelligence and the M‑series chips, as well as for the company environmental commitments to recycled materials and carbon‑neutral goals.

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1 reviews | Active since Jan 2020

9 May 2026, 07:06

Reliability, Innovation and Responsibility

Apple remains a distinctive technology company known for the reliable products. iPhones, MacBooks, and other devices produce excellent performance and extended lifespans. Local iStores provide efficient support where Apple Stores are not available, ensuring accessible after‑sales service. iCloud services are robust, with minimal server downtime and dependable data syncing. Apple deserves recognition for recent innovations such as Apple Intelligence and the M‑series chips, as well as for the company environmental commitments to recycled materials and carbon‑neutral goals.

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1 reviews | Active since Jan 2020

8 May 2026, 14:29

Apple subscribers are being ****med

I am writing to express my absolute frustration and dissatisfaction with the billing practices and customer support I have received from Apple regarding my recent subscriptions. Despite being a loyal customer, I have been subjected to a series of billing errors that remain unresolved: • Double Billing: I am being charged for the same subscription across two separate bank accounts. This service is only intended to be deducted once, yet Apple continues to pull funds from both accounts simultaneously. • Unauthorised Charges: I am being told I owe an outstanding balance for an app (approximately R40), which I am completely unaware of and did not authorise. • Service Suspension: Despite having proof that I have been overcharged, Apple has blocked my services, claiming I owe money. It is unacceptable to suspend a paid service when the error lies within Apple's own billing system. • Failed Support: I have attempted to resolve this through your call centre more than 20 times. Each time, I am met with a lack of resolution, leaving me trapped in a loop of automated responses and unhelpful feedback. I have clear evidence of these duplicate deductions and the status of my accounts. I expect an immediate investigation into these charges, a full refund for the duplicate billing, and the immediate restoration of my services. I do not expect to be "nickel-and-dimed" for mystery charges when you have already taken more than what is owed. Please resolve this immediately to avoid further escalation.

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1 reviews | Active since Jan 2020

8 May 2026, 14:29

Apple subscribers are being ****med

I am writing to express my absolute frustration and dissatisfaction with the billing practices and customer support I have received from Apple regarding my recent subscriptions. Despite being a loyal customer, I have been subjected to a series of billing errors that remain unresolved: • Double Billing: I am being charged for the same subscription across two separate bank accounts. This service is only intended to be deducted once, yet Apple continues to pull funds from both accounts simultaneously. • Unauthorised Charges: I am being told I owe an outstanding balance for an app (approximately R40), which I am completely unaware of and did not authorise. • Service Suspension: Despite having proof that I have been overcharged, Apple has blocked my services, claiming I owe money. It is unacceptable to suspend a paid service when the error lies within Apple's own billing system. • Failed Support: I have attempted to resolve this through your call centre more than 20 times. Each time, I am met with a lack of resolution, leaving me trapped in a loop of automated responses and unhelpful feedback. I have clear evidence of these duplicate deductions and the status of my accounts. I expect an immediate investigation into these charges, a full refund for the duplicate billing, and the immediate restoration of my services. I do not expect to be "nickel-and-dimed" for mystery charges when you have already taken more than what is owed. Please resolve this immediately to avoid further escalation.

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1 reviews | Active since Jan 2020

24 Apr 2026, 19:05

*****ulent Debits – I don't even own Apple products!

I am beyond frustrated. Apple South Africa has been debiting money from my bank account despite the fact that I do not own a single Apple product, nor do I have an Apple account or ID. This is blatant theft. Because of these unauthorized transactions, I’ve had to freeze my bank accounts and cancel my cards. To make matters worse, I am now being forced to pay the bank out of my own pocket for card replacement fees caused by Apple's lack of security. I want an immediate refund and an explanation of how my card was linked to an account that isn't mine. I have already reported this ***** to my bank, but I expect Apple to take accountability and resolve this.

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1 reviews | Active since Jan 2020

24 Apr 2026, 19:05

*****ulent Debits – I don't even own Apple products!

I am beyond frustrated. Apple South Africa has been debiting money from my bank account despite the fact that I do not own a single Apple product, nor do I have an Apple account or ID. This is blatant theft. Because of these unauthorized transactions, I’ve had to freeze my bank accounts and cancel my cards. To make matters worse, I am now being forced to pay the bank out of my own pocket for card replacement fees caused by Apple's lack of security. I want an immediate refund and an explanation of how my card was linked to an account that isn't mine. I have already reported this ***** to my bank, but I expect Apple to take accountability and resolve this.

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1 reviews | Active since Jan 2020

1 Apr 2026, 13:53

THEY ARE NOT HONEST AND CUSTOMER SERVICE IS BAD.

I app**** for a contract for a MacBook. I was advised that someone will contact me in 7-14 days. A month went by, I enquired, I was told someone is working on the application. I went to Telkom store, they did not see the application on their system. I then went to apple store. An sales assistant told me that they can see the application but it has not been processed. This then leave one possibility, Apple has been lying about assisting me. Not sure for what reason but their customer service experience is horrible. Even at the Somerset West branch I received the coldest welcome and I initially stood there for 15 mins and no one seemed to check if i needed any assistance.

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1 reviews | Active since Jan 2020

1 Apr 2026, 13:53

THEY ARE NOT HONEST AND CUSTOMER SERVICE IS BAD.

I app**** for a contract for a MacBook. I was advised that someone will contact me in 7-14 days. A month went by, I enquired, I was told someone is working on the application. I went to Telkom store, they did not see the application on their system. I then went to apple store. An sales assistant told me that they can see the application but it has not been processed. This then leave one possibility, Apple has been lying about assisting me. Not sure for what reason but their customer service experience is horrible. Even at the Somerset West branch I received the coldest welcome and I initially stood there for 15 mins and no one seemed to check if i needed any assistance.

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1 reviews | Active since Jan 2020

18 Mar 2026, 06:15

I need assistance

I got ****** on Sunday 8March 2025 and my iPhone 13 was taken. I've contacted both Rain and Apple to block the device. Rain told me they can't blacklist the phone and to contact the manufacturer (Apple), but Apple hasn't helped either. Neither asked for the IMEI number, but Apple gave me a case number.When I tried to log into my account, I didn't get a confirmation email about the device being locked. I'm worried about the security of my info.The only thing I need now is an ITC number so my insurance can process my claim. I'm really disappointed with both Rain and Apple

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1 reviews | Active since Jan 2020

18 Mar 2026, 06:15

I need assistance

I got ****** on Sunday 8March 2025 and my iPhone 13 was taken. I've contacted both Rain and Apple to block the device. Rain told me they can't blacklist the phone and to contact the manufacturer (Apple), but Apple hasn't helped either. Neither asked for the IMEI number, but Apple gave me a case number.When I tried to log into my account, I didn't get a confirmation email about the device being locked. I'm worried about the security of my info.The only thing I need now is an ITC number so my insurance can process my claim. I'm really disappointed with both Rain and Apple

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